“Isn’t it funny how day by day nothing changes, but when you look back everything is different.” – C.S Lewis

This quote sums up my experience of BCM110. Day by day nothing particularly changes but looking over the past 7 weeks, I feel as if I have gained an enormous amount of knowledge and awareness of media through the lectures (which are my favourite out of all my subjects to go to) and the readings which I actually don’t mind having a geez at.

During week 2 we were introduced to the concept of media effects, communication concepts and theories and were exposed to the ‘effects model’ and its recurring impact on us. This was really the first time I had been exposed to such knowledge about the media which I found fascinating and definitely changed my perceptions of the role of media. When exploring representations within the media, I feel like I gained a lot which helped in my understanding of how the media wants certain images to be portrayed. When thinking of media ownership, I didn’t actually know who owned the media I was utilizing. Through this I have definitely become aware of the power of individuals over my life and how they can simply shape my views within society. This blogging task has definitely taught me to be aware of what I am being exposed to. Through things such as the information I give away on Facebook or the bias views that some news broadcasters have on topics such as the political outlook of Australia. The fact that we are being watched 24/7 scares me most. The fact I live on campus which has security cameras on every walkway and out the front of every building means I’m on camera simply on my way to dinner or just to visit a friend.

Reading others blogs has definitely shown me so many different perspectives of the different topics. Seeing and reading about others ideas has both scared me and surprised me because they are all so good and have taught me a lot. All this has definitely made me sceptical about the Australian media landscape and its effects through the messages it portrays as a result. Overall though, I’m extremely grateful to have taken this subject because of all the knowledge I have attained as a result.


Media Puppeteers

Image: theconversation.com

The Australian media landscape consists of extremely concentrated patterns of ownership. This involves the likes of Gina Rinehart, Kerry Stokes and Bruce Gordon of who impact the entire Australian population and the way we interpret information presented to us. This power enables these select few to shape what society sees as normal and determines what society’s expectations are. Ultimately, media ownership has persuasion over our ideologies and has the potential to shift how we perceive the world.

These days media is not just an avenue for getting the news. It presents the endless possibilities accessible to us and the way in which they can shape our perceptions on certain topics. This can be seen through the portrayal of large political figures who can be portrayed as well as the media decides. This has a major impact on the political system and outcomes of Australia providing a bias view in political campaigns.

Throughout my day, I’m exposed to media owned by the likes of Gina Rinehart, Kerry Stokes and Bruce Gordon. These are three individuals who have the power to change my ideas. Studying this topic has scared me to the fact that single people can change my views in an instant. Gina Rinehart for example has limited the negative exposure to mining limiting our understanding of the big issues and impacts of mining in Australia. This limitation serves as a perfect example of the impact an individual’s bias view can have which ultimately determines our views on important issues in Australia. The concentration of media ownership has proved a major concern due to its single-sided views and furthermore the power and influence it has on the people of Australia.

Crossing that Line



Image: http://www.time.com/time/covers/0,16641,20120521,00.html

Time Magazine. A highly influential magazine read and viewed by millions worldwide. So when Time decided to put a controversial image on the front of their magazine, it was sure to cause debate and argument about the content. This was seen through the May 2012 cover of a mother breast-feeding her 3 year old son with the title, “Are you Mom enough?” in bold red letters. Its purpose was to explore the topic of “attachment parenting” which according to Dr Bill Sears (2012) is a growing trend in today’s society.

But why was it so controversial? The denotation is simply what the picture literally presents. The picture sees Jamie Lynne Grummet, 26, breast feeding her three year old son which in today’s society isn’t necessarily looked highly upon.

Furthering on from this, the image connotes a specific idea of breast-feeding and motherhood which continues to be a tender topic in today’s society in many cultures. It questions whether “You are mom enough” and presents an extreme idea of motherhood and the so called “correct way” to up bring your child.

Many turned to social media especially twitter to voice their opinions on the cover. Most were women and in particular, new mothers. Alyssa Milano, a well-known actress and mother herself took to twitter to describe her disgust with the cover.



Image: http://www.guardian.co.uk/world/us-news-blog/2012/may/10/time-magazine-breastfeeding

Overall the cover sparked an incredible amount of debate about the exploitive nature of the cover and the impact that it had on the views of “attachment parenting” and mothers world-wide.


Braiker, B 2012, Time breastfeeding cover ignites debate around ‘attachment parenting’, Guardian 10 May, viewed 7 April, http://www.guardian.co.uk/world/us-news-blog/2012/may/10/time-magazine-breastfeeding

Getting Involved

The internet. My how it has grown over the years.

The more I think about it, the more I am aware of how the internet is becoming an increasingly particapatory and easily accessible commodity for which all people, regardless of background are able to contribute to the internet. The development of the internet has provided consumers with a more active role rather than passive providing a huge array of possibilities to interact and partake with others . As a result, the internet is becoming an increasingly popular way to display issues and get people involved in world issues.

This can be seen through the extensively viewed Kony 2012 video which was viewed over 97 million times on youtube. A message was put across. And people responded. Millions responded. Through facebook and twitter became a way of sharing and contributing to the cause of creating awareness to Joseph Kony. If I asked someone of my generation today, their answer will most likely be yes. All because of the internet and the way in which we shared the video that made such a difference. There has been both positive and negative feedback to the video which is the reason I find it so interesting. Everyone is getting involved whether they are all for it or against it.

This follow up video by the organization Invisible Children responsible for Kony 2012, explains the impact social media and user participation had on the awareness it created and how it was received by the world.

Through the internet, we can all have a voice. But how will we all be heard?

Attachment Issues?

I go to sleep with it centremeters away. I eat with it. Travel with it. See my friends with it. And even check it numerous times a night spending a lot of my spare time on it. Yes, it is the iPhone.

Growing up on a large property, 5 hours west of Wollongong, I had minimal exposure to technology. The most I was involved in was the television. I played outside, rode horses, got dirty and most of all, I had a genuinely good time being a kid and keeping my innocence for as long as I could. I got my first phone when I was 15 at boarding school. It was black and white and all it could do was call and text. Nowadays children as young as ten are possessing smartphones with the danger of exposure to violence, pornography and cyber bullying. All because phones are not just phones but rather an extension of ourselves. They have maps, the internet, apps, and can send pictures in an instant. Thinking about it really scares me how far this technology has come since the cell phones creation in 1983.

With the access to the internet these days, I am constantly thinking, how the hell is anyone supposed to invent or build upon anything more. But as it seems, technology is becoming a larger and larger enterprise playing a major role in majority of the world’s day to day. Seeing how much my parents cope with their iPhones, I honestly don’t know how I’ll cope in the future.

Along with the total dependence on the iPhone, the fact that the product is a closed platform just adds to the fact that Apple kind of controls people’s lives. Being a locked device allows Apple to have total control over the App system and operating systems with Apple manufacturers being the only ones to be able to alter or change the ever improving product. I’m not sure about you but the more I look into it, the more I realise how so many others control a large part of my existence.


Image : www.davisip.com.auImage

 The short cut to copy and pasting – CTRL+C and CTRL+V. Never used them? I doubt it.

With the development of the internet and the increase in the information we are exposed to, copyright and plagiarism are becoming an increasingly large-scale issue. With its creation in 1750, people may wonder what point there was back then. There was no internet, or email, or You tube for that matter, but it was for the protection and recognition of a creation like an artwork or play so others could not distribute it and make a profit which was extremely common.

However in this day and age, things are a little more complicated. With the creation of major corporations such as Time Warner Corporation (who possess the copyright for Happy Birthday) and Disney, copyright and plagiarism laws some may say have been “blown out of the water”.  As a result, Time Warner Corporation is bringing in USD$2 million dollars in annual royalties for their little ditty of Happy Birthday. And guess what? If you sing Happy Birthday in public without licencing, it’s copyright infringement. Who hasn’t done that?!

But let’s face it, who hasn’t copied and pasted in their life? On a silly little assignment at school just to get it done, or ideas for thesis statements for belonging. It’s just so easy to do that why should we bother to do it ourselves. 

Questioning the role of media in today’s society

How much television do you watch? Or how many newspapers do you read? Furthermore which newspapers and television shows do you view? All these factors have varying effects on individuals and what they are exposed to. For example, there’s a difference between reading The Australian newspaper and reading The Daily Telegraph. Just as there is a difference between watching ABC News and A Current Affair. It’s all too obvious which programs are there for entertainment and which are there to tell the true story. The way in which media can bend and contort a story on the basis of entertainment must be questioned on the morals and practices involved. As discussed in our previous lecture, the Port Arthur Massacre was a tragic event in which as many as 35 people died as a result of the killing spree of Martin Bryant. The media presented a photoshopped image of Bryant a few days after the event with possessed like eyes which appeared on the Hobart Mercury depicting a mentally unfit man. Along with this, another picture appeared of him constructing him as an innocent child portraying how the media over his life had corrupted him. Through this example, a few questions can be asked about media in society today. Where do we draw the line between fact and fiction for the basis of entertainment? And how differently do we interact and acknowledge various sources such as magazines, newspapers and television shows?

Hola, Bonjour, 你好, Guten Tag, Ciào, Hello

My name is Willa Matchett and I am currently undertaking a Bachelor of Media and Communications/International Studies here at Wollongong. I grew up on a large property in a small town, Grenfell, 5 hours West of Wollongong and as a result I’m residing at Campus East. Growing up in the country, I had little knowledge or awareness of media. Communications however was a heavily depended on asset due to isolation with dependence being placed upon telephone lines, radio and internet.  I have chosen to do Media and Communications due to my interest in the area of media and the heavy impact it has on my everyday life and the evolution it is undertaking constantly as a result of many differing factors such as globalisation and the increase in global issues. This course links heavily with my opposing degree of International Studies furthering (I hope!) my knowledge in global issues and hopefully through this knowledge I will then be able to travel and work in international aid. Social media especially is becoming an increasingly popular and advantageous thing to possess especially in a world becoming more technologically involved. Like any other student, I’m heavily involved with social media especially facebook. Social media plays such a large role in the lives of not only myself, but people all over the world of all ages and cultures due to it’s easy accessibility and dependibility in the generation of “tech heads”. In the not too distant future when I finally finish my degree, I hope to be in a career that helps others, constantly changing and of course, a job I will love doing. I would love to travel and extend my connections both nationally and internationally so a job in international aid working with like-minded people would be where I’d like to be in the next 5 years. p>