Click and You’ll be a Hero!



Clicktivism illustrates the idea of online activism; becoming involved virtually. Our generation sees it as participation. But is it really doing anything?

The increase in participation online and the development of technology such as smartphones allows everyone to have access to awareness of issues globally and politically. Henry Jenkins argues that “the digital age has opened a new era of activism that offers the next generation new awareness into broader political participation” (Jenkins, 2012). His statement is right on the money. Even for me, an 18 year old fresh out of school, I have learnt a lot, maybe all my information about global issues including politics from the internet and videos. Events such as public protests and revolts are able to be strewn across the internet in minutes after they occur allowing the world to become more involved in sharing information.

For me, the Kony 2012 video made a significant impact on me as it did with so many others around the world. It allowed us to get involved and empowered us to think that we can make a difference in the world, even if it is just a click. But are we really making any real difference? Sure it enables us to have a voice but are we really helping out the cause? I’m not 100% sold on clicktivism or online activism but I do think it allows us to become more aware of global and national issues.


Mix it, Match it

The Remix Culture is circulating everywhere in today’s society. Collaborative efforts are seen as “projects which harness the creativity of a large range of participants to build on and extend an existing pool of artistic materials” (Bruns 2010). The music genre of remix and DJs has been an ever evolving market with the development of technology also known as turntablism. DJ decks and equipment can allow artists to use other artist’s music to remix or mash up the original arrangement into a new and improved form. In my personal opinion, artists have always looked to other artists for inspiration for new music; it doesn’t necessarily just come to them.

An extremely popular example of remix can be seen through Pretty Lights song ‘Finally Moving’. It depicts a down tempo, easy listening song. Then comes Avicii, the world renowned DJ, who plays at global festivals such as Tomorrowland and Coachella. His song ‘Levels’ sees inspiration taken from Pretty Lights’ song for a more upbeat, festival song. This song has seen more than 63 million views on Youtube. Furthering on from this Flor Rida’s song ‘Good Feeling’ uses the chorus of ‘Finally Moving’ just like ‘Levels’ did. All three songs have similar tunes and beats but all are very different in regards to their final product.

The point of remix is to take a form of something and entirely shift it to a new context. There is a lot of debate over whether the remix or the original is more superior. But all depends on the context of the form. We have seen great songs evolve over time through collaborations and remix supporting the fact that remix is vital in today’s culture. Overall remix plays a vital role in the production of new music and the evolution of new genres and styles.

From One to Many

citizen journalism largeImage:

When I started using the internet back in my primary school days, I had no idea of the way in which I would be participating in it in the future. Nowadays, everyone is getting involved. Whether it be on Twitter when a serious global event has occurred or merely to voice their opinions on certain matters on blog sites. The absence of authority has enabled users to produce, share and consume at a vast rate with the lack of authority allowing us to feel ‘safe’ when contributing to the World Wide Web with no cost and no risk being an enticing factor.


The recent Boston Bombings is a prime example of the way citizen journalism operates. Like many, I took to Twitter for a constant stream of news. Because of the amount of contributors both journalists and citizens, the facts became blurred as a result of the amount of information being passed around. This produces the question, “How are journalists supposed to survive?” In a world where information is a simple click away, who would go out of their way to read the paper when you could get all the facts on Twitter. Everyone is entitled to their own opinions however, when will it become too many unauthorised opinions?

Getting Involved

The internet. My how it has grown over the years.

The more I think about it, the more I am aware of how the internet is becoming an increasingly particapatory and easily accessible commodity for which all people, regardless of background are able to contribute to the internet. The development of the internet has provided consumers with a more active role rather than passive providing a huge array of possibilities to interact and partake with others . As a result, the internet is becoming an increasingly popular way to display issues and get people involved in world issues.

This can be seen through the extensively viewed Kony 2012 video which was viewed over 97 million times on youtube. A message was put across. And people responded. Millions responded. Through facebook and twitter became a way of sharing and contributing to the cause of creating awareness to Joseph Kony. If I asked someone of my generation today, their answer will most likely be yes. All because of the internet and the way in which we shared the video that made such a difference. There has been both positive and negative feedback to the video which is the reason I find it so interesting. Everyone is getting involved whether they are all for it or against it.

This follow up video by the organization Invisible Children responsible for Kony 2012, explains the impact social media and user participation had on the awareness it created and how it was received by the world.

Through the internet, we can all have a voice. But how will we all be heard?

Attachment Issues?

I go to sleep with it centremeters away. I eat with it. Travel with it. See my friends with it. And even check it numerous times a night spending a lot of my spare time on it. Yes, it is the iPhone.

Growing up on a large property, 5 hours west of Wollongong, I had minimal exposure to technology. The most I was involved in was the television. I played outside, rode horses, got dirty and most of all, I had a genuinely good time being a kid and keeping my innocence for as long as I could. I got my first phone when I was 15 at boarding school. It was black and white and all it could do was call and text. Nowadays children as young as ten are possessing smartphones with the danger of exposure to violence, pornography and cyber bullying. All because phones are not just phones but rather an extension of ourselves. They have maps, the internet, apps, and can send pictures in an instant. Thinking about it really scares me how far this technology has come since the cell phones creation in 1983.

With the access to the internet these days, I am constantly thinking, how the hell is anyone supposed to invent or build upon anything more. But as it seems, technology is becoming a larger and larger enterprise playing a major role in majority of the world’s day to day. Seeing how much my parents cope with their iPhones, I honestly don’t know how I’ll cope in the future.

Along with the total dependence on the iPhone, the fact that the product is a closed platform just adds to the fact that Apple kind of controls people’s lives. Being a locked device allows Apple to have total control over the App system and operating systems with Apple manufacturers being the only ones to be able to alter or change the ever improving product. I’m not sure about you but the more I look into it, the more I realise how so many others control a large part of my existence.


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 The short cut to copy and pasting – CTRL+C and CTRL+V. Never used them? I doubt it.

With the development of the internet and the increase in the information we are exposed to, copyright and plagiarism are becoming an increasingly large-scale issue. With its creation in 1750, people may wonder what point there was back then. There was no internet, or email, or You tube for that matter, but it was for the protection and recognition of a creation like an artwork or play so others could not distribute it and make a profit which was extremely common.

However in this day and age, things are a little more complicated. With the creation of major corporations such as Time Warner Corporation (who possess the copyright for Happy Birthday) and Disney, copyright and plagiarism laws some may say have been “blown out of the water”.  As a result, Time Warner Corporation is bringing in USD$2 million dollars in annual royalties for their little ditty of Happy Birthday. And guess what? If you sing Happy Birthday in public without licencing, it’s copyright infringement. Who hasn’t done that?!

But let’s face it, who hasn’t copied and pasted in their life? On a silly little assignment at school just to get it done, or ideas for thesis statements for belonging. It’s just so easy to do that why should we bother to do it ourselves. 

Hola, Bonjour, 你好, Guten Tag, Ciào, Hello

My name is Willa Matchett and I am currently undertaking a Bachelor of Media and Communications/International Studies here at Wollongong. I grew up on a large property in a small town, Grenfell, 5 hours West of Wollongong and as a result I’m residing at Campus East. Growing up in the country, I had little knowledge or awareness of media. Communications however was a heavily depended on asset due to isolation with dependence being placed upon telephone lines, radio and internet.  I have chosen to do Media and Communications due to my interest in the area of media and the heavy impact it has on my everyday life and the evolution it is undertaking constantly as a result of many differing factors such as globalisation and the increase in global issues. This course links heavily with my opposing degree of International Studies furthering (I hope!) my knowledge in global issues and hopefully through this knowledge I will then be able to travel and work in international aid. Social media especially is becoming an increasingly popular and advantageous thing to possess especially in a world becoming more technologically involved. Like any other student, I’m heavily involved with social media especially facebook. Social media plays such a large role in the lives of not only myself, but people all over the world of all ages and cultures due to it’s easy accessibility and dependibility in the generation of “tech heads”. In the not too distant future when I finally finish my degree, I hope to be in a career that helps others, constantly changing and of course, a job I will love doing. I would love to travel and extend my connections both nationally and internationally so a job in international aid working with like-minded people would be where I’d like to be in the next 5 years. p>