Clicktivism illustrates the idea of online activism; becoming involved virtually. Our generation sees it as participation. But is it really doing anything?
The increase in participation online and the development of technology such as smartphones allows everyone to have access to awareness of issues globally and politically. Henry Jenkins argues that “the digital age has opened a new era of activism that offers the next generation new awareness into broader political participation” (Jenkins, 2012). His statement is right on the money. Even for me, an 18 year old fresh out of school, I have learnt a lot, maybe all my information about global issues including politics from the internet and videos. Events such as public protests and revolts are able to be strewn across the internet in minutes after they occur allowing the world to become more involved in sharing information.
For me, the Kony 2012 video made a significant impact on me as it did with so many others around the world. It allowed us to get involved and empowered us to think that we can make a difference in the world, even if it is just a click. But are we really making any real difference? Sure it enables us to have a voice but are we really helping out the cause? I’m not 100% sold on clicktivism or online activism but I do think it allows us to become more aware of global and national issues.