The End.

At the start of this task, I’ll be honest; I hated it and didn’t really see much point for it. But looking back, it really did teach me a lot. It enabled me to delve deeper into the issues and actually think about them and put them into my own words. I know my blog is definitely not the best but I tried so hard to make it half as good as the fantastic ones I’ve been reading. It has taught me a lot about converging media and the increasingly important role that media and technology have on all our lives even if we don’t realise it.
Here’s a look at my top 3 blog posts.

1. Mix it, Match it
I really enjoyed this topic because the remix culture is one that I never would have thought was a topic for discussion. Music is a large part of my life and it was interesting to learn about the idea of collaborations and I would never have thought it would have much of an association with the media. Boy how I was wrong.

2. CTRL + C
I knew copyright was always a major issue but I never knew to what extent. Blogging about this issue enabled me to actually grasp the impact it has on the media and how converging media can impact it.

3. Trans-what?
This one for me was an interesting topic. Transmedia storytelling was always a major influence growing up but I didn’t actually know there was a name for it! The way in which fiction can get placed into so many varying types of media such as games, magazines and theme parks is everywhere including Harry Potter and Tomb Raider. I struggled at the start of this topic, but the more I learnt, the more I enjoyed it.
Willa is over and out.


Warriors Against Women

The topic of women is always a shaky one whether it be online or not. There are always going to be issues of misogyny and inequality between men and women. Over the past 100 years, women have fought for their rights and equality and are still doing so to this day. Online is another story though. With the introduction and popularity of opinion blogs and social media such as Facebook and twitter, it has become an increasingly hot topic. Laurie Penny, writer for the Guardian explains that “the net, however, makes it easier for boys in lonely bedrooms to become bullies.” (Thorpe, Rodgers 2011) This statement portrays the idea that the internet is like an invisibility cloak. You can say what you want and not have to face up to the females you are insulting.

An example of the impact trolls can have on targeting women is outlined in the Charlotte Dawson case. She came under extreme scrutiny online via Twitter as males trolled and tormented her online with abusive tweets that were able to hide behind their keyboards and not feel the effect of it. One of her tormentors 20 year-old Jordan McGuire explains when asked how he felt being yelled expletives at that “they’re just things I say. They’re things that I say on Twitter and Twitter isn’t real life.” This comment displays the misconception of online trolling and the issue of misogyny.

Misogyny is still a major concern online with the access of majority of the population to internet and technology. It furthers on from cyber bullying and can have severe consequences. But will it improve or get worse in the future?

Click and You’ll be a Hero!



Clicktivism illustrates the idea of online activism; becoming involved virtually. Our generation sees it as participation. But is it really doing anything?

The increase in participation online and the development of technology such as smartphones allows everyone to have access to awareness of issues globally and politically. Henry Jenkins argues that “the digital age has opened a new era of activism that offers the next generation new awareness into broader political participation” (Jenkins, 2012). His statement is right on the money. Even for me, an 18 year old fresh out of school, I have learnt a lot, maybe all my information about global issues including politics from the internet and videos. Events such as public protests and revolts are able to be strewn across the internet in minutes after they occur allowing the world to become more involved in sharing information.

For me, the Kony 2012 video made a significant impact on me as it did with so many others around the world. It allowed us to get involved and empowered us to think that we can make a difference in the world, even if it is just a click. But are we really making any real difference? Sure it enables us to have a voice but are we really helping out the cause? I’m not 100% sold on clicktivism or online activism but I do think it allows us to become more aware of global and national issues.

Mix it, Match it

The Remix Culture is circulating everywhere in today’s society. Collaborative efforts are seen as “projects which harness the creativity of a large range of participants to build on and extend an existing pool of artistic materials” (Bruns 2010). The music genre of remix and DJs has been an ever evolving market with the development of technology also known as turntablism. DJ decks and equipment can allow artists to use other artist’s music to remix or mash up the original arrangement into a new and improved form. In my personal opinion, artists have always looked to other artists for inspiration for new music; it doesn’t necessarily just come to them.

An extremely popular example of remix can be seen through Pretty Lights song ‘Finally Moving’. It depicts a down tempo, easy listening song. Then comes Avicii, the world renowned DJ, who plays at global festivals such as Tomorrowland and Coachella. His song ‘Levels’ sees inspiration taken from Pretty Lights’ song for a more upbeat, festival song. This song has seen more than 63 million views on Youtube. Furthering on from this Flor Rida’s song ‘Good Feeling’ uses the chorus of ‘Finally Moving’ just like ‘Levels’ did. All three songs have similar tunes and beats but all are very different in regards to their final product.

The point of remix is to take a form of something and entirely shift it to a new context. There is a lot of debate over whether the remix or the original is more superior. But all depends on the context of the form. We have seen great songs evolve over time through collaborations and remix supporting the fact that remix is vital in today’s culture. Overall remix plays a vital role in the production of new music and the evolution of new genres and styles.