“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (Henry Jenkins)

The key word I identify in this definition is ‘entertainment’. The purpose of transforming mediums for storytelling is to entertain the consumers. In a nutshell, transmedia is about one story conveyed on a variety of channels or mediums. Audiences now have more opportunities to delve deeper into popular narratives. This can be seen globally within the English speaking countries of the UK, the US and Australia with variations in television shows, music, novels and websites alike.


For example, the fictional series of Harry Potter by J.K Rowling began as a book series. Gaining popularity meant transforming this medium for the entertainment of the audience. Then came the movies which have seen over $7 billion roll in in box offices worldwide. After this, EA Games introduced video game adaptations of the films with the last being released in 2011. We have seen PlayStation and Xbox games as well as theme parks and comic books. These added narratives have allowed audiences to probe further into the mysterious, fictional world of wizards and witchcraft which adds onto the narrative energizing the franchise further. All this enhances consumer involvement and engagement.

Jenkins, H. 2007, Transmedia Storytelling 101, Confessions of an Aca-Fan, weblog post, 22 March, 25th April 2013,


From One to Many

citizen journalism largeImage:

When I started using the internet back in my primary school days, I had no idea of the way in which I would be participating in it in the future. Nowadays, everyone is getting involved. Whether it be on Twitter when a serious global event has occurred or merely to voice their opinions on certain matters on blog sites. The absence of authority has enabled users to produce, share and consume at a vast rate with the lack of authority allowing us to feel ‘safe’ when contributing to the World Wide Web with no cost and no risk being an enticing factor.


The recent Boston Bombings is a prime example of the way citizen journalism operates. Like many, I took to Twitter for a constant stream of news. Because of the amount of contributors both journalists and citizens, the facts became blurred as a result of the amount of information being passed around. This produces the question, “How are journalists supposed to survive?” In a world where information is a simple click away, who would go out of their way to read the paper when you could get all the facts on Twitter. Everyone is entitled to their own opinions however, when will it become too many unauthorised opinions?


“Isn’t it funny how day by day nothing changes, but when you look back everything is different.” – C.S Lewis

This quote sums up my experience of BCM110. Day by day nothing particularly changes but looking over the past 7 weeks, I feel as if I have gained an enormous amount of knowledge and awareness of media through the lectures (which are my favourite out of all my subjects to go to) and the readings which I actually don’t mind having a geez at.

During week 2 we were introduced to the concept of media effects, communication concepts and theories and were exposed to the ‘effects model’ and its recurring impact on us. This was really the first time I had been exposed to such knowledge about the media which I found fascinating and definitely changed my perceptions of the role of media. When exploring representations within the media, I feel like I gained a lot which helped in my understanding of how the media wants certain images to be portrayed. When thinking of media ownership, I didn’t actually know who owned the media I was utilizing. Through this I have definitely become aware of the power of individuals over my life and how they can simply shape my views within society. This blogging task has definitely taught me to be aware of what I am being exposed to. Through things such as the information I give away on Facebook or the bias views that some news broadcasters have on topics such as the political outlook of Australia. The fact that we are being watched 24/7 scares me most. The fact I live on campus which has security cameras on every walkway and out the front of every building means I’m on camera simply on my way to dinner or just to visit a friend.

Reading others blogs has definitely shown me so many different perspectives of the different topics. Seeing and reading about others ideas has both scared me and surprised me because they are all so good and have taught me a lot. All this has definitely made me sceptical about the Australian media landscape and its effects through the messages it portrays as a result. Overall though, I’m extremely grateful to have taken this subject because of all the knowledge I have attained as a result.

Media Puppeteers


The Australian media landscape consists of extremely concentrated patterns of ownership. This involves the likes of Gina Rinehart, Kerry Stokes and Bruce Gordon of who impact the entire Australian population and the way we interpret information presented to us. This power enables these select few to shape what society sees as normal and determines what society’s expectations are. Ultimately, media ownership has persuasion over our ideologies and has the potential to shift how we perceive the world.

These days media is not just an avenue for getting the news. It presents the endless possibilities accessible to us and the way in which they can shape our perceptions on certain topics. This can be seen through the portrayal of large political figures who can be portrayed as well as the media decides. This has a major impact on the political system and outcomes of Australia providing a bias view in political campaigns.

Throughout my day, I’m exposed to media owned by the likes of Gina Rinehart, Kerry Stokes and Bruce Gordon. These are three individuals who have the power to change my ideas. Studying this topic has scared me to the fact that single people can change my views in an instant. Gina Rinehart for example has limited the negative exposure to mining limiting our understanding of the big issues and impacts of mining in Australia. This limitation serves as a perfect example of the impact an individual’s bias view can have which ultimately determines our views on important issues in Australia. The concentration of media ownership has proved a major concern due to its single-sided views and furthermore the power and influence it has on the people of Australia.

Crossing that Line




Time Magazine. A highly influential magazine read and viewed by millions worldwide. So when Time decided to put a controversial image on the front of their magazine, it was sure to cause debate and argument about the content. This was seen through the May 2012 cover of a mother breast-feeding her 3 year old son with the title, “Are you Mom enough?” in bold red letters. Its purpose was to explore the topic of “attachment parenting” which according to Dr Bill Sears (2012) is a growing trend in today’s society.

But why was it so controversial? The denotation is simply what the picture literally presents. The picture sees Jamie Lynne Grummet, 26, breast feeding her three year old son which in today’s society isn’t necessarily looked highly upon.

Furthering on from this, the image connotes a specific idea of breast-feeding and motherhood which continues to be a tender topic in today’s society in many cultures. It questions whether “You are mom enough” and presents an extreme idea of motherhood and the so called “correct way” to up bring your child.

Many turned to social media especially twitter to voice their opinions on the cover. Most were women and in particular, new mothers. Alyssa Milano, a well-known actress and mother herself took to twitter to describe her disgust with the cover.




Overall the cover sparked an incredible amount of debate about the exploitive nature of the cover and the impact that it had on the views of “attachment parenting” and mothers world-wide.


Braiker, B 2012, Time breastfeeding cover ignites debate around ‘attachment parenting’, Guardian 10 May, viewed 7 April,

Getting Involved

The internet. My how it has grown over the years.

The more I think about it, the more I am aware of how the internet is becoming an increasingly particapatory and easily accessible commodity for which all people, regardless of background are able to contribute to the internet. The development of the internet has provided consumers with a more active role rather than passive providing a huge array of possibilities to interact and partake with others . As a result, the internet is becoming an increasingly popular way to display issues and get people involved in world issues.

This can be seen through the extensively viewed Kony 2012 video which was viewed over 97 million times on youtube. A message was put across. And people responded. Millions responded. Through facebook and twitter became a way of sharing and contributing to the cause of creating awareness to Joseph Kony. If I asked someone of my generation today, their answer will most likely be yes. All because of the internet and the way in which we shared the video that made such a difference. There has been both positive and negative feedback to the video which is the reason I find it so interesting. Everyone is getting involved whether they are all for it or against it.

This follow up video by the organization Invisible Children responsible for Kony 2012, explains the impact social media and user participation had on the awareness it created and how it was received by the world.

Through the internet, we can all have a voice. But how will we all be heard?

Attachment Issues?

I go to sleep with it centremeters away. I eat with it. Travel with it. See my friends with it. And even check it numerous times a night spending a lot of my spare time on it. Yes, it is the iPhone.

Growing up on a large property, 5 hours west of Wollongong, I had minimal exposure to technology. The most I was involved in was the television. I played outside, rode horses, got dirty and most of all, I had a genuinely good time being a kid and keeping my innocence for as long as I could. I got my first phone when I was 15 at boarding school. It was black and white and all it could do was call and text. Nowadays children as young as ten are possessing smartphones with the danger of exposure to violence, pornography and cyber bullying. All because phones are not just phones but rather an extension of ourselves. They have maps, the internet, apps, and can send pictures in an instant. Thinking about it really scares me how far this technology has come since the cell phones creation in 1983.

With the access to the internet these days, I am constantly thinking, how the hell is anyone supposed to invent or build upon anything more. But as it seems, technology is becoming a larger and larger enterprise playing a major role in majority of the world’s day to day. Seeing how much my parents cope with their iPhones, I honestly don’t know how I’ll cope in the future.

Along with the total dependence on the iPhone, the fact that the product is a closed platform just adds to the fact that Apple kind of controls people’s lives. Being a locked device allows Apple to have total control over the App system and operating systems with Apple manufacturers being the only ones to be able to alter or change the ever improving product. I’m not sure about you but the more I look into it, the more I realise how so many others control a large part of my existence.